TechMedia joins the Interactive Advertising Bureau (IAB)

TechMedia is pleased to announce it has joined the Interactive Advertising Bureau (IAB) as it strengthens its position in the Australian digital advertising market.

 TechMedia General Manager, Dan Carrapetta, said he was thrilled TechMedia is now part of the IAB community.

 “From stadiums and events to retail spaces, office networks, and transport hubs like airports, we strive to help businesses across Australia connect with their audiences through innovative digital signage—wherever they live, work, and travel. Joining the IAB is a proud moment, and we’re excited to play a role in the continued success and growth of the industry,” he said.

 The IAB membership expands TechMedia’s professional network, providing access to resources, education and advocacy in the digital economy.  

 IAB CEO Gai Le Roy said she was delighted to have TechMedia join as a new member.

“We look forward to working with TechMedia. As the digital out-of-home and connected digital signage industry continues to evolve for both Australian businesses and audiences, having innovative companies like TechMedia within the IAB Australia community is invaluable.”