Woolworths Metro
Woolworth Metro stores, renowned for their bustling foot traffic and prime CBD locations, have integrated TechMedia’s advanced digital signage units.
This strategic rollout extends across various Woolworths Group brands, significantly enhancing customer engagement and advertising capabilities.
Our partnership with Woolworths includes leveraging the Cartology Digital Out-of-Home (DOOH) advertising network, alongside deploying customer-facing retail screens. The Woolworths Metro network now features diverse digital display configurations tailored to meet various needs. These setups range from high-brightness in-window displays to strategically positioned 65-inch digital screens at indoor entry points. Additionally, digital menu screens highlight offerings such as café with barista-made coffee, deli, bakery, sushi, and an extensive selection of fresh food items.
The integration of TechMedia's digital signage not only enhances the visual appeal of Woolworths Metro stores but also enriches the customer experience by providing relevant information and captivating visuals. Additionally, it provides a dynamic platform for Cartology DOOH advertising, enabling targeted and impactful marketing campaigns.
ROLE: END TO END DIGITAL NETWORK PARTNERSHIP
-
Display unit local manufacture
Sales enablement
Programmatic integration
Dynamic campaigns
Network operations centre support
4G Network management
Content management system (CMS)
Managed content management system transition
