Woolworths Supermarkets

TechMedia has designed, manufactured, and installed a nationwide network of over 1000 digital signage units for the Woolworths Group.

Our partnership includes the Cartology commercial advertising network and customer-facing promotional screens. The network boasts multiple display configurations, ranging from high-brightness outdoor units, to 65-inch digital screens at every indoor entry.

These specially crafted digital display units are visible at all times to every shopper entering a Woolworths store across Australia (900+ locations).

ROLE: END-TO-END DIGITAL NETWORK PARTNERSHIP

• Deliverables

  • Display unit local manufacture

  • Sales enablement

  • Programmatic integration

  • Dynamic campaigns

  • Network operations centre support

  • 4G Network management

  • Content management system

  • Managed CMS transition