PMY was engaged by the Australian Turf Club (ATC) to develop a digital and technology enhancement strategy for Royal Randwick and Rosehill Gardens racecourses.

The goal was to create a global leading and immersive event and non-event day experience, improve commercial viability, and adopt a practical approach to venue development and services. PMY conducted in-depth information gathering, analyzed existing systems, and developed a future vision and strategy focused on customer-facing technology initiatives. They provided cost planning, revenue forecasting, and outlined investment and funding options. PMY was then chosen as the end-to-end technology partner, responsible for strategy, feasibility, design, and delivery.

As a result of PMY's involvement, Royal Randwick and Rosehill Gardens racecourses underwent a remarkable transformation. TechMedia supported the digital and technology enhancements delivering an immersive and cutting-edge experience for visitors, while generating new revenue streams and improving commercial viability. PMY's strategic approach and expertise were crucial in achieving these outcomes, allowing the ATC to establish itself as a leading global example of successful digital and technology integration in the racing industry.

ROLE: DIGITAL TECHNOLOGY ENHANCEMENT

- Digital media technology installation
- Network operations centre support
- Multiple Systems Integration
- Content management system
- Data integration development